Why RAG Outshines Old AI Tools for Top Search Rankings in 2025 Introduction: The Changing Landscape of SEO and AI The world of SEO is evolving faster than ever, driven by breakthroughs in Artificial Intelligence (AI) . Over the past few years, AI tools have transformed how marketers create, optimize, and scale content. From keyword research to automated writing, these systems have helped businesses improve visibility and engagement. However, as search algorithms become smarter and user intent more dynamic, the limitations of older AI tools are becoming increasingly clear. Traditional models rely on static, pre-trained data, often generating outdated or generic content that fails to meet Google’s modern E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards. This is where RAG (Retrieval-Augmented Generation) marks a turning point. Unlike earlier AI systems, RAG retrieves real-time, factual information before generating content—ensuring accuracy, con...
Marketing analysis enables digital marketers to drive meaningful business growth. In today’s competitive digital marketing landscape, leveraging data analytics is crucial for driving business growth. As a digital marketer cum analyst, mastering Excel analytics can transform raw marketing data into strategic insights that drive revenue, optimise campaigns, and enhance customer experiences. This article delves into a real-world Excel analysis of a 10,000-entry marketing dataset (marketing_data_xlsx), focusing on the 'Electronics' product category. We'll examine year-over-year (YoY) purchase amount growth segmented by marketing channels, alongside customer satisfaction trends and their correlations, all based on actual filtered data from 2023 and 2024. By incorporating tools like pivot tables , the FILTER function , and correlation formulas , marketers can identify high-performing channels and make data-backed decisions to fuel growth. Why Excel Analytics Is Crucial for ...