SaikatGrows

Marketing analysis enables digital marketers to drive meaningful business growth. In today’s competitive digital marketing landscape, leveraging data analytics is crucial for driving business growth. As a digital marketer cum analyst, mastering Excel analytics can transform raw marketing data into strategic insights that drive revenue, optimise campaigns, and enhance customer experiences. This article delves into a real-world Excel analysis of a 10,000-entry marketing dataset (marketing_data_xlsx), focusing on the 'Electronics' product category. We'll examine year-over-year (YoY) purchase amount growth segmented by marketing channels, alongside customer satisfaction trends and their correlations, all based on actual filtered data from 2023 and 2024. By incorporating tools like pivot tables , the FILTER function , and correlation formulas , marketers can identify high-performing channels and make data-backed decisions to fuel growth. Why Excel Analytics Is Crucial for ...

Your Marketing Funnel: A Simple Map to More Sales Introduction  In this internet age, it is important to understand your customers. The marketers need to understand how individuals engage with their brand. Although analysing the journeys individuals take, from initial product awareness to purchase. After that, charting out those journeys and using a user funnel methodology, marketers can make valuable discoveries. They can see what works, what does not, and where they need to make adjustments. This article illustrates the salient elements of user journeys and user funnels. Therefore, it will help you in understanding and developing marketing plans, and also help to reach target users. Understanding the Fundamental Concepts: User Journey vs. User Funnel It is necessary to notice the distinction between a user journey and a user funnel. Both describe how the customer progresses the journey from awareness to purchase. However, these two fundamental concepts provide different ...

Unlocking Marketing Success: Mastering Business Analysis & SWOT Strategies Introduction Modern marketing is a giant obstacle. Businesses are struggling to be heard. They have to cut through a massive amount of noise. Effective communication with the target audience is not simple. A smart, data-driven method is nice to have. Businesses must thrive and survive. SWOT analysis and Business Analysis are fundamental tools that are central to everything. They show us the inner world of a business. They also show us its outer world. Using them together provides a straightforward plan. The plan guides all marketing efforts. This tutorial will guide you through the use of business analysis and SWOT. You will be taught how to identify new opportunities. You will be taught how to solve problems. This will create actual marketing success. The Foundation of Marketing Strategy: Business Analysis What is Business Analysis in the Context of Marketing? Business analysis closes the gap...

The History of Marketing: From 1.0 Basics to 6.0 Smart Tech Introduction Marketing is always in motion. It's an ever-changing narrative. Just treat it like a living entity, constantly evolving with new technologies, how people live, and the evolution of society. That's something any business has to understand. It keeps you part of the game and on your toes in a busy world. We will talk about the early steps, Marketing 1.0 to 3.0. Those early steps are what the present is based on. But then what? What will marketing in the future consist of? We will talk about that as well. Marketing 1.0: The Product-Centric Era Marketing was easy. There were factories that produced a lot of products, and all the businesses wanted to do was just sell them. They just wanted to sell their goods to as many people as possible. The History of Mass Advertising Early advertising was mass-targeted. Imagine a Ford Model T commercial in the newspaper. This period employed print, radio, and e...