Businesses Save Time: The Shift to Vectorized Storage in 2025 Introduction: The Era of Data Acceleration In 2025, the business world is moving faster than ever, powered by an unprecedented surge in data creation and consumption. From digital marketing analytics to AI-driven insights, organizations depend on instant access to accurate information. Over the years, data storage has evolved dramatically — from traditional relational databases that handled structured data to modern cloud and NoSQL systems designed for flexibility and scale. However, as unstructured data like images, videos, and natural language content exploded, even these systems began to struggle with retrieval speed and contextual accuracy. Today, speed and efficiency in data access have become critical to maintaining competitiveness. Companies no longer want to simply store terabytes of information — they want to understand and retrieve it intelligently . This is where Vectorized Storage marks a revolutionary...
Saikat Bhattacharjee
Digital Marketer | Digital Marketing Analyst | Business Analyst | Storyteller through NumbersKolkata, South 24-Parganas, India
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In today's fast-moving digital world, businesses are constantly looking for ways to grow online. The internet is full of opportunities, but making the right decisions can be tough without the right guidance. That’s where people like Saikat Bhattacharjee come in.
Born on 19th July 2000, Saikat is a Digital Marketing Analyst and Digital Marketer from Kolkata, South 24-Parganas. What makes him special is his ability to turn complex numbers into useful insights. These insights help businesses grow, improve their online presence, and connect better with their audience. Through his skills and passion, he is helping brands use data to make smarter, faster, and more effective marketing decisions.
Strong Educational Background
Saikat’s journey into the world of business and technology started with a strong interest in how companies grow and manage their finances. He completed his graduation in Accounting and Finance (Hons.) from Seth Anandram Jaipuria College, where he learned the core concepts of financial systems, budgeting, and business strategy. To build on this foundation, Saikat chose to pursue an MBA in Business Analytics and Data Science at the Bengal Institute of Business Studies (BIBS). His major subjects include Data Analytics and Data Science, while his minor focuses on Digital Marketing.
This combination is helping him develop both technical and business skills that are highly valuable in today’s digital economy. Through this program, Saikat is learning how to analyse data, understand customer behaviour, and make smart decisions using tools like Python, Excel, and marketing analytics. His education is preparing him to work in areas like SEO, performance tracking, and campaign optimisation. With a strong background in finance and a growing expertise in data science and digital marketing, Saikat is building a career that blends numbers with strategy. His profile is ideal for companies looking to improve their online presence and make data-driven decisions for better growth and ROI.
Internship at Keylines Digitech
Saikat worked as a Data Analyst Intern at Keylines Digitech from July 2025 to December 2025 under the leadership of CEO Subrata Kundu.
Keylines Digitech is a leading digital marketing agency in Kolkata that helps businesses grow with services such as SEO, PPC, website development, app development, and other digital solutions. During his internship, Saikat was responsible for analysing digital marketing campaign data to understand audience behaviour online. He closely tracked key performance metrics like impressions, clicks, and engagement rates to identify strengths and areas for improvement. He also created visual reports and interactive dashboards that made complex data easy to understand for the marketing team. These insights supported strategic decision-making, ensuring that campaigns were more focused, cost-effective, and result-oriented.
Working at Keylines under Subrata Kundu’s guidance, Saikat learned how to align analytics with business goals. By transforming raw data into meaningful insights, he helped the company deliver measurable results for clients. For him, every click or user action told a story, and he developed the skills to interpret that story with clarity. His time at Keylines Digitech enhanced his expertise in data analytics and digital marketing, while giving him valuable industry exposure in a competitive digital landscape.
His Experience at IIT Kanpur
Saikat had an amazing experience at IIT Kanpur while completing the Residential Program in Machine Learning, Tableau, and Advanced Excel.
The program gave him hands-on exposure to real-world data problems, helping him improve his skills in data analysis, visualisation, and business intelligence. Every day was full of learning, as he practised cleaning large datasets, creating dashboards, and applying machine learning techniques to solve practical business challenges.
The campus life at IIT Kanpur was equally exciting. Saikat enjoyed collaborating with peers from different parts of India, sharing ideas, and working on group projects. He learned not just from professors but also from fellow participants, which made the experience rich and fun. Team discussions, late-night coding sessions, and brainstorming over coffee became part of his daily routine.
One of the most memorable moments was when Saikat and his friends decided to explore Lucknow on a Sunday. They visited famous landmarks, tried local street food, and shared countless laughs. This little trip added a perfect balance to the intense learning schedule and gave him memories to cherish forever.
Overall, the IIT Kanpur Residential Program was more than just a course; it was a journey of learning, friendship, and discovery. Saikat gained not only technical expertise but also a broader perspective on teamwork, problem-solving, and enjoying life while pursuing knowledge. It truly shaped him into a confident and skilled data analyst and digital marketing professional.
Certified and Skilled
Saikat strongly believes in constant learning and professional growth, which is why he has earned several industry-recognised certifications to stay updated with the latest technologies in analytics and marketing. One of his key achievements is completing the Machine Learning, Tableau, and Advanced Excel Residential Program at IIT Kanpur, which gave him hands-on exposure to real-world data problems. He has also earned certifications in Business Analytics and Data Science from IBM, further strengthening his analytical and technical foundation.
These certifications highlight his ability to merge data science techniques with business applications. Saikat uses machine learning to analyse patterns and predict trends, applies Advanced Excel to clean and manage large datasets, and leverages Tableau to build interactive dashboards that make complex data simple and clear. His expertise allows him to blend traditional marketing strategies with modern data-driven approaches, helping businesses make smarter, more informed decisions. By combining skills in business analytics, digital marketing, and data visualisation, Saikat delivers insights that improve efficiency and performance. His certifications not only prove his technical competence but also reflect his dedication to continuous learning, making him a valuable professional in today’s competitive, data-driven digital business world.
His Technical Toolkit
Saikat stands out for his strong technical toolkit, which combines digital marketing expertise with advanced data analysis skills. On the marketing side, he specializes in Search Engine Optimization (SEO) to improve website visibility on Google, Pay-Per-Click (PPC) campaigns to attract the right audience efficiently, Social Media Marketing (SMM) on platforms like Facebook, Instagram, and LinkedIn, and content strategy that engages users and drives traffic. This combination allows him to plan and execute marketing campaigns that are both creative and results-driven, helping businesses grow their online presence and connect with their target audience effectively.
On the analytics side, Saikat is skilled in Python for data cleaning, analysis, and automation, Advanced Excel for managing large datasets and creating formulas, and SQL for querying databases. He also excels in dashboard creation and reporting using Power BI, Tableau, Looker Studio, and Google Analytics, turning complex data into actionable insights. Whether working with startups or large brands, Saikat’s dashboards provide clarity and real-time data visualization, enabling informed and quick decision-making. By blending digital marketing knowledge with data-driven analytics, he helps businesses optimize campaigns, improve performance, and achieve measurable growth in today’s competitive digital landscape.
Why Saikat Loves Data
He believes that data is not just for analysts – it should be useful for marketers, managers, and even business owners. That’s why he always presents complex data in a simple and practical way.
Saikat also believes that data should be accessible to everyone, not just analysts. Whether it is marketers, managers, or business owners, he presents complex data in a clear, practical, and actionable way. Through intuitive dashboards, easy-to-read reports, and visual storytelling, he transforms raw numbers into meaningful insights that anyone can understand and use. His approach ensures that businesses can leverage data effectively, make quicker decisions, and implement strategies that improve performance. By combining data analytics with practical business knowledge, Saikat helps organisations unlock hidden opportunities, optimise processes, and achieve smarter growth in today’s competitive market.
Sharing Knowledge with the World
Another key strength of Saikat is his willingness to share knowledge. He regularly writes blogs, case studies, and campaign insights to help others understand how digital marketing and data analytics work together. His content includes real-world marketing campaign breakdowns, lessons from past projects, tips for using analytics tools effectively, and strategies to grow online with limited budgets. Saikat’s writing style is simple, friendly, and practical, making it easy for both beginners and experienced marketers to learn. Through his content, he helps professionals apply analytics in marketing, improve campaign performance, and make smarter, data-driven decisions.
A Voice for Data-Driven Marketing
Digital marketing today is not just about creativity; it also requires a strong understanding of data and numbers. Businesses need professionals who can look beyond surface-level metrics and see what is really happening behind the scenes. This is where Saikat plays a crucial role. With his expertise in data analytics and digital marketing, he translates complex data into actionable strategies. By analysing campaign performance, audience behaviour, and key metrics, Saikat helps businesses focus on what truly matters, ensuring that marketing efforts are efficient, targeted, and backed by real evidence.
Saikat’s approach brings clarity to the world of digital chaos. He uses tools like Python, Advanced Excel, Power BI, Tableau, and Google Analytics to transform raw numbers into meaningful insights. His work enables marketers, managers, and business owners to make smarter, data-driven decisions that improve performance and return on investment. Whether it’s optimising PPC campaigns, refining SEO strategies, or improving social media engagement, Saikat ensures that every marketing effort is informed by reliable data. By combining creativity with analytics, he helps businesses not just grow, but grow intelligently, turning insights into results that drive measurable success in today’s competitive digital marketing landscape.
The Road Ahead
As Saikat continues his MBA journey and internship, he is shaping his path as a Digital Marketer & Analyst. He aims to build impactful dashboards, work with large datasets, and help brands scale through smart data-driven decisions in digital marketing. His long-term goals include leading a data analytics team, supporting the digital growth of small businesses in India, and making digital marketing more data-focused and accessible. Saikat also envisions making Kolkata a hub for digital analytics talent by training others and spreading awareness about the power of marketing analytics.
Conclusion
In today’s fast-paced digital marketing world, every click, impression, and user interaction carries valuable information. However, the true power lies in understanding and using that data effectively. Saikat Bhattacharjee is one of the professionals who excels at connecting the dots between raw numbers and real marketing success. With strong technical skills, including Python, Excel, SQL, Tableau, Power BI, and a deep understanding of digital marketing strategies such as SEO, PPC, social media, and content planning, he transforms complex data into actionable insights.
Saikat combines his analytical expertise with a business mindset, ensuring that marketing decisions are not just data-driven but also strategically aligned. His dedication to continuous learning, earning certifications from IIT Kanpur and IBM, allows him to stay ahead in the evolving world of data analytics and digital marketing. Whether you are a business owner, marketer, or someone starting in analytics, Saikat’s journey is a powerful example of how curiosity, the right tools, and practical application can turn data into informed decisions. His story proves that when analytics and marketing work together, businesses can achieve measurable growth, smarter strategies, and long-term success in today’s competitive digital landscape.
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