What is RFM Analysis? Benefits & Why You Need It Now? Introduction Ever wondered why some customers keep coming back while others vanish after one purchase? As a digital marketer or business owner, understanding your customers' behaviour is the key to unlocking growth. That’s where RFM Analysis comes in—a powerful, data-driven technique that helps you segment customers based on their buying habits. By focusing on Recency , Frequency , and Monetary value, RFM Analysis lets you pinpoint high-value customers, re-engage dormant ones, and optimise your marketing strategies. In this guide, I, Saikat Bhattacharjee, will walk you through everything you need to know about RFM Analysis, why it’s a game-changer for businesses, and how to implement it effectively. Whether you’re running an e-commerce store, a SaaS company, or a local business, RFM Analysis can transform how you approach customer retention and revenue growth. Let’s dive into this complete guide to RFM Analysis and exp...
What is RFM Analysis? Benefits & Why You Need It Now? Introduction Ever wondered why some customers keep coming back while others vanish after one purchase? As a digital marketer or business owner, understanding your customers' behaviour is the key to unlocking growth. That’s where RFM Analysis comes in—a powerful, data-driven technique that helps you segment customers based on their buying habits. By focusing on Recency , Frequency , and Monetary value, RFM Analysis lets you pinpoint high-value customers, re-engage dormant ones, and optimise your marketing strategies. In this guide, I, Saikat Bhattacharjee, will walk you through everything you need to know about RFM Analysis, why it’s a game-changer for businesses, and how to implement it effectively. Whether you’re running an e-commerce store, a SaaS company, or a local business, RFM Analysis can transform how you approach customer retention and revenue growth. Let’s dive into this complete guide to RFM Analysis and exp...